Logo Animation Make Video Marketing Pop
 | Video marketing has grown into a very common and now essential aspect of an overall marketing strategy. With the great many video hosting sites, using video has never been easier. That’s fortunate, because nearly every potential customer expects to see some aspect of video marketing in websites, email campaigns, and even at brick and mortar locations. When a company takes an extra step to brand their videos with logo animation, the effect is instantaneous and positive. animated logo First, when a customer or a potential client sees a logo animated, there is an immediate difference between a company’s video and the competition. Logo animation takes a boring set of words and a symbol and makes it far more visibly appealing, something that customers can associate with the company and therefore associate the company with greater appeal. If the competition doesn’t have this kind of a logo, the effect of brand differentiation is immediate. Of course, the same works negatively in reverse. Second, an animated logo is effective visual catch-phrasing. Just as industry giants have placed their slogans into the minds of millions, a visual slogan ensures an immediate and visceral reaction to a company. A small dove icon or a half-smiley face next to a company name is easily forgotten. When the logo flies into the screen or explodes out of nowhere, however, the impact is memorable and jarring! The customer now has a visual reminder of the company that sticks. The customer remembers the event as easily as we remember which soft drink is the choice of a new generation. Third, logo animation appears to represent a large investment. This speaks to potential clients about the stability of the company. Although an animated logo seems quite expensive, it is far more affordable than that. The customer, however, sees a company that has resources and therefore stability. The logo, rather than boring and static, is accentuated with movement and sound. The change alters companies in the eyes of the customers. The company is stable and successful, two qualities customers want to share. A company is already making positive progress by engaging in video marketing. With the ongoing competition for consumer attention, however, the positive progress must be accompanied by activities that differentiate a particular company from the great many available. Logo animation is a key step in distinguishing a company from the competition. Making a video for a brand is good. Making the brand stand out with an animated logo is far better. logo animation |
